Brand Usage

If the scheme has a common brand or service mark, the operating rules will cover how it may be used.

The Financial Inclusion Perspective

The operating rules should define and encourage the use of common terminology for the payments services that are using the system. This is not meant to replace the primary brands created by providers, but to complement them. For example, “Use Fastpay (common term) with your TelCoSuperWallet (proprietary brand).”